Look, kombucha isn’t everyone’s cup of tea kombucha
The fabulous folks at Koe wanted to approach kombucha in a new way: make it friendlier to those interested in kombucha’s health benefits, but less interested in the odd and difficult-to-stomach flavors and textures. Inspired by the visual appeal of sunny SoCal, they created a kombucha that actually tastes, well, good! They needed packaging that reflected that burst of delicious flavor and radiant sunshine in one can.
Inspired a bit by the SoCal sunsets, a bit by Cooper Black, and a bit by that flavor-packed fruit.
Cooper Black (and various imitators) found—and still finds— itself being used everywhere around the world, but especially in the SoCal culture, from album art to Vans merchandise to every souvenir stand on the Santa Monica boardwalk. It gives off the groovy nature that Koe really aims for, which made it the perfect inspiration typeface for the custom logotype.
The Koe stripes are a signature element of the brand, representing those unforgettable west coast gradient sunsets. The geometric fruit illustrations use bright colors and patterns as a simple signifier of the flavor within the can. And while Koe has it’s brand red-orange-tangerine 3-color stripe, those fruit colors inspire the unique 3-color stripe at the top of each can.
