Recom: A Tailored Fit For Premium Brands
Many retail brands opt to integrate themselves onto the Amazon storefront platform to access a broader audience and customer base. However, joining Amazon presents substantial challenges that some brands may not be fully prepared to handle or may prefer to avoid. These challenges encompass brand and fraud protection, maintaining consistency within an existing e-commerce marketplace, establishing trust and credibility, ensuring quality assurance, efficient inventory management, and more. Recom offers a comprehensive solution for addressing all of these issues on behalf of their clients. They take control of their clients' Amazon storefronts and meticulously manage them, fostering trust and credibility within the customer base.
A systematic logo for a systematic brand
Recom’s business model is based on a structured system of capabilities and services provided to their clients in order to properly optimize storefonts based on clients’ unique needs. As a company that works with brands from beauty to tech to outdoors, they needed an identity that reflected the structure that that start from, stabilizing the customized ways in which they address individual concerns and roadblocks. By creating a geometric logo based on a 4x4 grid, their strong foundation is represented visually, enabling the viewer to get a sense of credibility and strength to their services.
Visual Strategy
Recom's identity system is an even balance of fun, quirky elements—such as the display typeface, the vibrant accent colors, and unique gradient glows—and hard working foundational elemens—such as the secondary typeface, the Ultraviolet base color and accomanying range of grays, and a powerful range of photographic style options. The balance of colorful and sleek allows the company to show its ability to thrive in helping clients in both the playful and professional brand worlds. This flexibilty is most strongly represented within the flowing gradients and mesh patterns, literally showing a bending, folding fabric.
Additional Graphic Elements
Along with a foundational design system, we also created a series of icons, illustrations, and a data visualization treatment to best match and represent the services and abilities offered by Recom. The seven icons are associated with the six services that Recom provides to its partners, as well as their robust customer service feature. The line-based illustration style is used to communicate abstract concepts or steps within their services. The data visualization treatment is light and minimalistic, allowing complex numbers to become more easily digestible to their partners.
Credit also goes out to my amazing team at Turnstyle Studio.