Empowering women—young and old, at any stage of life—to embrace their own wisdom, confidence, and grace in guiding those around them.

The original seasonal magazine puts a bold emphasis on allowing women to celebrate their more feminine sides—often influenced by personal cultures. That allowance drove the masthead design, the photography, and the ways in which the departments and features allow that acceptance. Femininity is not a hindrance, but a strength. This guided the design of the editorial as a whole.