Bringing the showroom experience to your home.
Point of Purchase is an e-commerce shop that was created, strategized, and branded by a 6-person team, including myself. The shop will be built as an attachment to the design department at Brigham Young University, A place where students, alumni, and faculty can submit, get approval, and sell original works to customers looking for thoughtfully made and aesthetically beautiful objects and art. It will be a collective of designers who believe in beauty, truth, authenticity, and sustainability. Everyone can be a collector, so we brought the showroom experience to the home.
Working with my team was one of the most beneficial experiences of my design experience thus far. We respected each other’s opinions, provided honest and helpful feed back to one another, and came out with a cohesive branded company that will help creators put their work out there.
Expected Launch: Summer 2021.
The Logo.
Icon set of the creative process: inspiration, direction, creation, refinement, and product.
E-Commerce Site
Stationery
Merchandise & Swag
Packaging
The recruitment kit’s purpose is to be sent out to potential sellers to sign up for the shop prior to launch, allowing for items to be for sale once the site launches. It would contain a zine with information about the site, a QR code to a box file with marketing materials they can use to advertise on social media, instructions of how to apply, and one or two pieces of company swag.
Recruitment Kit
Advertising & Social Media
