Own your difference. Become impossible to ignore.

Looking good is nice, but is it enough?
Let’s build a brand that works as hard as you do.

Hi, I’m Gracie

You’re building more than a business.
I’ll build you more than a brand.

Being a strategy-first brand designer means I'm not just here to make things look good. I'm here to make them work: Work for you, work for your audience, and work in the wild without you having to hold its hand.

The best time to invest in a hard-working brand was yesterday.

The second-best time?

Right now.

One size does
not fit all

Brands that care attract audiences that care. And I’m here to build the kind of brand that does the hard work for you.

When working with my star clients, every decision is sharp, intentional, and built to differentiate. We come out swinging with a presence that doesn’t just look nice. It tells your audience why they should care. It stands up, stands out, and sticks.

I've helped passionate founders and growing teams strengthen their industry presence by uncovering their secret ingredient and leveraging it to raise them above the competition. People don’t notice what you do. They notice what makes you weird.

  • "We already have gotten positive feedback from clients. Our brand and deliverables are now much more polished and actually reflect the caliber/depth of our work. It feels good to look good! Thank you for your hard work.

    Mary Beth Brown
    Zadie & Co.

  • "Gracie treats our brand like it's her own which has led to me entrusting her with more work. Because of her consistency, I have complete confidence in her and look forward to continuing our work together on more incredible projects."

    Nathanael Clanton
    OP2 Labs

  • "We are extremely satisfied with Gracie's work. Her rapid solutions enabled us to focus on other aspects of the project, and our productive flow and conversations produced efficient results. "

    Mark Wadsworth
    Wadsworth Design

  • "We just wanted to let you know how much we appreciate you dedicating time to our business. You've been a real game changer for our creative, both in terms of speed and quality. We're so glad we found you!"

    Sean Scogin
    OP2 Labs

  • "Thank you so much, Gracie!! You've elevated our look, and MB said it best: it feels good to look good."

    Rosie Stafford Smith
    Zadie & Co.

  • "Gracie has excellent proactive communication—great visibility on projects and timelines, quick problem solving, and always maintains alignment on expectations. She is honest when there's a knowledge gap and is quick to take ownership if she makes a mistake, followed by a plan for a solution. Our discussions have resulted in solving creative problems, strengthening brand positioning, and finding creative solutions to logistical challenges."

    Nathanael Clanton
    OP2 Labs